Konsu NYC was built from the ground up to reimagine personalization in the age of wearable tech. From naming and narrative to visual identity and packaging, the brand expresses a simple philosophy: Crafted for the Modern Journey. Designed and made in New York City using top-grain calfskin leather from Italy, these Apple Watch bands combine elegance, comfort, and durability. Each color draws from the textures of the world’s landscapes, inviting users to express themselves not just through tech, but through craftsmanship that travels with them. The brand launched with 4x ROAS, 70% email open rates, and earned media in Forbes, GQ, Condé Nast Traveler, People, and ZDNet.